The story of Moss + Vine really begins with friendship. Over the years, Heidi and I have connected on many things including our mutual love for day trips, Target, iced coffee, the beach, fashion, and the list goes on. Heidi loves creating outdoor spaces, and has been the biggest help to me as I attempt to build (and keep alive) my backyard gardens. Her knowledge of growing things always impresses me, and she's completely at home in a greenhouse. I love styling the little details inside my house. Creating "home," is what I do best (besides roasting vegetables according to my husband). I'm probably a little too comfortable in my favorite decor stores, including but not limited to Pottery Barn, West Elm, HomeGoods, and of course Target. We both love beauty in different ways, and love to share it with each other!
Where Moss + Vine really started was actually in the parking lot at Target (how fitting, right?). We were on a little late night trip for necessities like candles, clearance throw pillows, and any flavors of tea we didn't already have. I had been praying and talking with my husband Brent about some transitions in my life, and what could be next. I work part time for his family's new home building company doing marketing and styling, but felt like there were other opportunities for me. Heidi is an amazing mother of three, and had already been in the floral industry for a few years. She asked if I would be interested in helping her put together an online portfolio of her work so she could begin to pursue more events. In my mind, it all kind of clicked. What if we started something together? I have a background in communications/marketing, have experience working in the wedding industry, love people, and appreciate details and style. Heidi loves people, has a creative eye, and is so talented in anything related to flowers. The fit seemed perfect, but the idea seemed scary. We talked all through Target, and all the way home. That night I barely slept (very uncharacteristic of me) and came up with a list of names, vision for the logo, and mock website. From a Saturday night to a Sunday morning this little business was born.
The past couple months have been crazy! From the time we launched online in February until now we have made more connections, and booked more events than we ever imagined. We are so thankful for talented friends who have supported and built this business with us. Our good friend and business coach, Mark (Hingework), our friend Jeff and his amazing graphic design/photo skills (Jeff Frandsen Photography), our husbands Brent and Dave who have the detail-oriented and entrepreneurial minds we need, and so many more. We really can't imagine what this would be without the influence of key people along the way.
So there's a little snapshot into our worlds lately, where Moss + Vine came from, and the heart behind it. We cannot wait to see what is in store for this business, and create celebrations for so many more people!
If you are interested in seeing some of our work, and talking with us in person we would love to see you at our official Launch Party this Sunday, April 17th at the Hingework space in Downtown Lancaster. Drop in from 2-5PM and say hello!
Katie Hostetter & Heidi Williamson